About All Things Live

We create live experiences that turn into memories.
And we love doing it.

We are called All Things Live for a reason. It’s what we do. It’s how we think. It’s what drives us. It’s at the heart of our business.

We see ourselves as the new order in the live entertainment business. Our job is to innovate the business and to never stop improving. To see new opportunities, to create new collaborations and to promote talents.

Because we are not the status quo. We are the future. And we are here to make you laugh, to make you cheer, to make you clap, to make you shout, to make your hair rise on your neck and to give you goose bumps.

Ultimately, it’s our job to create live experiences that turn into memories. Memories you hold on to. Memories you share. It’s a job we take very seriously. Actually, we think it’s the best job in the world. So, feel free to take a look around, because this is where memories begin.

Five countries. 12 companies. One philosophy.

You might be here looking for tickets to a concert, a musical, a festival or a stand-up show. Maybe you are just browsing to be inspired for future events. Or maybe you are looking to ignite a memorable partnership between an artist and your brand. It’s all a part of our job description.

All Things Live was established in 2018 with a clear ambition in mind: to become the only real alternative in the live entertainment industry by uniting strong local players: ICO Concerts, ICO Management and Touring, Atomic Soul, Atomic Soul Booking, Friction, Maloney Concerts and Blixten & Co. But that was only the beginning of our ambitious growth journey. We combine organic growth with an exclusive buy and build strategy. A look at our most recent acquisitions tell how ambitious we are:, Weekend, SUN, Bigslap, ROA, Monkfish, Busker og TDTC. The goal is strengthen our position and live up to our growth ambition.

Our offices are placed in Oslo, Stockholm, Helsinki, Copenhagen and Brussels and we cover the full spectrum of live entertainment. From domestic acts over musical productions, music festivals and standup events to stadium concerts with international artists. The Rolling Stones, Eminem, Katy Perry and Rammstein to name a few.

All Things Live represents more than 400 domestic artists on exclusive contracts. We work with both established artists and upcoming names. We provide passion, energy and hard work. And we treat them like family because we love what they do and want them to do.

Get in touch

Get in touch with All Things Live global office and let’s talk live entertainment.

Our companies

Big Slap


Big Slap Festival was established in 2013 and has become one of Sweden’s largest electronic dance music festivals with a daily capacity of around 15,000 attendees and a two-day programme. The festival is held in the public park Tallriken in Malmö with a great share of visitors joining from the Copenhagen area and southern Sweden.

Visit Big Slap Festival



A hard rock festival founded and managed by Sabaton since 2008. The Sabaton Open Air festival is considered to be THE ultimate Sabaton experience and the place to be each year for a very special Sabaton show, tons of other great bands, and the place to meet your metal brothers and sisters from all over the world.

Visit Sabaton


Event Agency

Whether we are doing a conference, a fair, an awards ceremony or a social event, it all begins with a question. Or several questions. Necessary questions. Because we need to know and understand the purpose of your event before we can tell you how it should be carried out. What is the purpose? What do we want to say? Who do we want to appeal to?

Visit Monkfish



Stand Up Norge is the leading provider of comedy in Norway. Stand Up Norge was founded in 1997 and the leading venue for comedy performances in Norway, Latter, in 2004. Today all is gathered under the brand Latter. The full-suite entertainment company operates across most parts of the live entertainment value chain, has 17 permanent and 50 affiliated comedians, and will perform close to 1,900 performances this year.

Visit Latter

WKND Festival


WKND Festival was first held in 2012 and is today a leading music festival in Finland with over 45,000 attendees. The activities acquired by All Things Live furthermore include promotion of local and international artists in Finland and the Baltics.

Visit WKND Festival

Till Dawn They Count


Toni Peiju founded Till Dawn They Count together with Ewo Pohjola in 2014 with the aim to successfully develop artists’ careers and provide complete management services based on an uncompromising passion for the metal scene. The company currently manages leading metal artists such as Nightwish, Sonata Arctica and Beast in Black as well as emerging and promising talents such as Turmion Kätilöt and Lähiöbotox.

Visit TDTC

Busker Artist Agency

Artist Agency

Belgium’s leading local booking agency – Busker Artist Agency – joins All Things Live. The agency is representing around 60 local music acts including Belgian pop, rock, hip-hop, r&b and soul artists/bands and was involved in around 700 shows in Belgium during 2019.

Visit Busker