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Dec 20 2022


Agents After All joins All Things Live

Agents After All, one of the largest independent companies in the Dutch live entertainment market, joins All Things Live and strengthens the partnership’s position as a leading European player.

The expansion into the Netherlands sees All Things Live solidifying the partnership’s presence in the Benelux countries and growing significantly beyond the Nordics in line with the strategy of creating a strong contender in the European market.

Amsterdam-based Agents After All was founded in 2004 by Coen ter Wolbeek, Henkjan Onnink and Lesley Grieten. Currently Agents After All consists of a team of 30 skilled professionals including founders and management who are involved in 1.500 concerts a year in the Netherlands, which is one of Europe’s largest live entertainment markets. This number includes sold out promoted shows at AFAS Live, Ziggo Dome, Rotterdam Ahoy and Olympic Stadium as well as sold out festivals like Royal Park Live, HIER Festival and Concert at SEA with 135,000 visitors annually.

The management team and organization of Agents After All will remain unchanged, and existing contracts and customer relationships will not be affected by the transaction. The current owners of Agents After All become partners and co-owners of All Things Live.

“We are excited about joining forces with All Things Live to accelerate our business development and growth as part of a respected partnership with an increasingly strong presence in Europe. We look forward to the cooperation and delivering stellar experiences to the artists we have the honour to represent and their audiences,” says Norbert Plantinga, managing director of Agents After All.

“We are impressed with the entrepreneurial mindset and business acumen of the Agents After All team and look forward to welcoming everyone as part of the All Things Live partnership as we continue to build a stronger platform in Benelux and the European live entertainment market. This expansion of our footprint establishes All Things Live as a leading European player, and we will continue to build our business together,” says Kim Worsøe, member of the Executive Board of All Things Live Group.


Additional Information

Norbert Plantinga, Agents After All
+31 20 521 00 10 /

Kim Worsøe, All Things Live Group
+45 33 12 20 00 /


Agents After All

Agents After All is one of the largest independent companies in the Dutch live entertainment market with a presence across management, booking, promoted shows and festivals. Founded by the current management team in 2004 and headquartered in Amsterdam, the Group has 30 full-time employees and is involved in over 1.500 concerts a year. Further, Agents After All organizes festivals like Royal Park Live, Concert at SEA and HIER Festival.


All Things Live Group

All Things Live started in December 2018 with live entertainment companies in Denmark, Norway and Sweden. The partnership has since expanded into Finland, Belgium, Italy and The Netherlands.

All Things Live has more than 200 employees and covers the full spectrum from local Norwegian acts over Swedish musical productions and Danish stand-up events to stadium concerts with international artists such as The Rolling Stones, Rammstein, Green Day and Eminem.

All Things Live represents +500 local artists, promotes +7,000 local and international events with more than +2.3 million tickets sold per year and continues to grow its current portfolio of partnerships with large corporate clients.

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