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Mar 17 2023


All Things Live acquires majority stake in Ostend Beach Festival

All Things Live expands the group’s activities in Belgium with the acquisition of a majority stake in Ostend Beach Festival, a well-established three-day festival with more than 100 performing artists on 4 different stages with a capacity in excess of 22,500 visitors.

Ostend Beach was established in 2010 as a one-day festival focused mainly on dance and techno music and has since grown into a three-day festival. The festival’s two founders, Jan Mortelmans and Kevin Beirens, will maintain a minority stake and continue to lead the festival while building a strong cooperation with the All Things Live team in Belgium led by Marcus Deblaere.

“We have worked hard to build a fantastic festival over the years, and we are thrilled to welcome All Things Live as co-owners and partners on the exciting journey ahead. We will continue to tweak and improve the festival and look forward to drawing on the vast experience of the entire All Things Live team to bring even better experiences to our audience,” says Jan Mortelmans, co-founder and General Manager of Ostend Beach.

“All Things Live is a leading and respected European live entertainment player with a strong footprint and team in Belgium and the Netherlands, and we consider them the perfect match for us as we set out to realize the ambitions for Ostend Beach. We will cooperate with the strong organization in All Things Live and look forward to becoming part of the family,” says Kevin Beirens, co-founder and General Manager of Ostend Beach.

The partnership strengthens All Things Live’s presence and the group’s activities in Belgium, while enabling continued development of Ostend Beach festival backed by a well-established organization.

“Jan and Kevin have put in a tremendous effort to establish Ostend Beach as a widely acclaimed festival considered the best in the world by many visitors and artists. We are pleased to welcome the team as part of All Things Live in Belgium and look forward to cooperating closely in the years ahead to develop the festival and our Belgian business together,” says Kim Worsøe, member of the Executive Board of All Things Live Group.

The parties have agreed not to disclose the purchase price.


Additional Information

+32 498 69 44 79 /

+32 474 83 56 57 /

Kim Worsøe, All Things Live Group
+45 21 20 80 20 /


Ostend Beach Festival

Ostend Beach was founded by Jan Mortelmans and Kevin Beirens in 2010 and is today a three-day event with a total capacity of more than 22,500 visitors, more than 100 performing artists and 4 different stages. The festival has traditionally focused on house & techno music, which still plays a dominant role in the line-up today. Ostend beach has over the years featured artists such as Amelie Lens, Camelphat, Joris Voorn, Dimitri Vegas & Like Mike, Kölsch and Kevin De Vries.


All Things Live Group

All Things Live was established in December 2018 following Waterland Private Equity’s acquisition of leading Nordic live entertainment companies in Denmark, Norway and Sweden. The partnership has since expanded into Finland, Belgium, Italy and the Netherlands. Combined we are 22 companies today.

All Things Live has 271 employees and covers the full spectrum from local Norwegian acts over Swedish musical productions and Danish stand-up events to stadium concerts with international artists such as Bieber, The Rolling Stones, Rammstein, Green Day and Eminem.

All Things Live represents 522 local artists on exclusive contracts, arrange 17 festivals, promotes 8,200 local and international events with more than 2,100,000 tickets sold per year and continues to grow its current portfolio of 35 corporate partnerships.

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