Feb 15 2023
HES joins All Things Live and strengthens the group’s presence on the Norwegian festival scene
All Things Live has acquired Norwegian HES, a leading independent organizer of festivals nation-wide with a particularly strong position in the mid-size segment. The new partnership enables HES to pursue new growth opportunities at an accelerated pace and simultaneously strengthens All Things Live’s presence in the Norwegian market with a strong foothold in the festival space.
HES is an Oslo-based full-service provider active in all aspects of festival organization and operations. The company will join All Things Live, expanding the group’s footprint in Norway to cover booking, promotion, events, comedy and festival activities in Stageway, Komon Stageway, Latter, Stand Up Norge and HES.
“We are thrilled to team up with All Things Live and look forward to collaborating closely with a leading and respected European live entertainment player to build on our successes in Norway and create even greater live experiences for our audiences together. For more than a decade, we have organized and run more than 50 festivals and promoted many of Scandinavia’s best artists, and we will continue to do so with an even stronger organization as part of the All Things Live partnership,” says Hans Petter Haaland, CEO of HES.
The management team – consisting of CEO Hans Petter Haaland and Head of Market Erle Strøm – and organization of HES remains unchanged, and existing contracts and customer relationships are not affected by the transaction. The current owners of HES become partners and co-owners of All Things Live.
“The HES team has built a strong business with clear growth prospects on the back of proven capabilities within festival organization and operations. Since 2010, the team has established several successful festivals entertaining thousands of people every year, and we are pleased to welcome HES as part of All Things Live in Norway with a view to develop the business and accelerate the positive developments in the years ahead,” says Gry Mølleskog, CEO of All Things Live Group.
The parties have agreed not to disclose the purchase price.
Hans Petter Haaland, Live Group
+47 977 39 697 / firstname.lastname@example.org
Gry Mølleskog, All Things Live Group
+47 900 17 886 / email@example.com
HES was founded in 2010 and is today one of the largest independent festival organizers in Norway with 13 employees active in all aspects of festival organization and operations. The company is based in Oslo and involved in Norwegian festivals Verket, Drøbakfestivalen, Hvalstrandfestivalen, Sarpsborgfestivalen, Lillehammer Live, Haikjeften in addition to the venue Verket Scene with a total capacity of more than 40,000 visitors annually. In addition, HES promotes a range of Scandinavia’s best artists.
All Things Live Group
All Things Live was established in December 2018 following Waterland Private Equity’s acquisition of leading Nordic live entertainment companies in Denmark, Norway and Sweden. The partnership has since expanded into Finland, Belgium, Italy and the Netherlands.
All Things Live has more than 185 employees and covers the full spectrum from local Norwegian acts over Swedish musical productions and Danish stand-up events to stadium concerts with international artists such as The Rolling Stones, Rammstein, Green Day and Eminem.
All Things Live represents more than 500 local artists on exclusive contracts, promotes almost 8,300 local and international events with more than 2,1 million tickets sold per year and continues to grow its current portfolio of partnerships with large corporate clients.