Jan 19 2023
Summer just got hotter: All Things Live acquires Amaze Festival
All Things Live, the fastest growing live entertainment company in Europe, announced today that they have added Amaze Festival to an already stacked lineup of festivals, events and artists. Amaze Festival is a 2-day festival and has since its inception in 2018 already boasted some of the biggest names in the industry, with past headlining acts such as Veronica Maggio, Salvatore Ganacci, Newkid, Otto Knows, Sebastian Ingrosso and Molly Sandén. Amaze Festival takes place on the picturesque island of Smögen on the west coast of Sweden, and is set to kick off its next edition on July 28th this summer.
“– It’s incredibly exciting to take this step together” said Henrik Berndtson, CEO of All Things Live Sweden. “Great live experiences has a home in every corner of our country, we fully share that philosophy. Can’t wait to see what kind of magic we will create together.”
Founded in 2018, Amaze Festival has made a mark both on the west coast as well as on the Swedish festival scene, drawing thousands of fans and music lovers to its festival grounds by the coast in Smögen in the summer. With a diverse line-up of both international and local acts, Amaze Festival has in just 3 years hosted some of the biggest names in the industry.
“Partnering up with All Things Live is a dream come true for us. Our combined passion and experience is a match made in heaven” said Christian Öster, co-founder of Amaze Festival. “We’ll be able to max out the experience for everyone involved, and us joining forces makes it possible to keep welcoming some of the best artists to Smögen for years to come.”
All Things Live Group All Things Live started in December 2018 with live entertainment companies in Denmark, Norway and Sweden. The partnership has since expanded into Finland, Belgium, Italy and The Netherlands. All Things Live has more than 200 employees and covers the full spectrum from local Norwegian acts over Swedish musical productions and Danish stand-up events to stadium concerts with international artists such as The Rolling Stones, Rammstein, Green Day and Eminem.
The company represents over 500 artists, produces over 8200 events per year, and sells over 2.3 million tickets annually, and continues to grow its current portfolio of partnerships with large corporate clients.
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