Aug 18 2023
All Things Live joins forces with Loveland to expand festival business
International live entertainment group All Things Live expands the Group’s activities in the Netherlands by partnering up with Loveland Events, which is based in Amsterdam and organizes several festivals under unique brands with over 150,000 visitors annually.
Loveland was established in 1995 and has grown to become a leading organizer of festivals in the world. Currently, Loveland is behind renowned festivals including Loveland Festival, 909 Festival, Music On Festival, Loveland Orange Festival next to several ADE events. The addition of Loveland expands All Thing Live’s existing festival portfolio throughout Europe as well as All Things Live’s footprint in the Netherlands that already includes Concert at Sea, HIER Festival, In Het Volkspark and Agents After All.
“We believe that Loveland Events and All Things Live is a perfect fit that comes at the right time. After producing events for over 25 years, the partnership offers the unique opportunity to do better events for the city of Amsterdam and its residents. By combining powers, we get the chance to learn from a variety of festival entrepreneurs that make up the extensive portfolio of All Things Live and incorporate best practices in our own events” says Marnix Bal, founder and CEO of Loveland.
“Marnix and his team have built fantastic festivals over the years, and we are excited to welcome Loveland to the All Things Live family and our growing festival business fueled by passion for great live events and love for music,” says Kim Worsøe, member of the Executive Board of All Things Live Group.
Marnix Bal, Loveland Events
Kim Worsøe, All Things Live Group
Founded in 1995 by Marnix Bal, Loveland Events is today a leading event organization in the orld headquartered in Amsterdam and producing festivals in the Netherlands with more than 150,000 visitors annually.
With a strong track record and a dedicated team of professionals, Loveland is unique in its diversity and quality. Event after event, Loveland has built its different brands and has become a synonymous with unforgettable life experiences driven by an endless love for music.
Today, Loveland organizes several festivals under the brands Loveland, 909 and Music On.
All Things Live Group
All Things Live was established in December 2018 following the Netherlands based Waterland Private Equity’s acquisition of leading Nordic live entertainment companies in Denmark, Norway and Sweden. The partnership has since expanded into Finland, Belgium, the Netherlands, Italy and the Middle East.
All Things Live has 273 employees and covers the full spectrum from local Norwegian acts over Swedish musical productions and Danish stand-up events to stadium concerts with international artists such as Bieber, The Rolling Stones, Rammstein, Green Day and Eminem.
All Things Live represents 522 local artists on exclusive contracts, arrange 17 festivals, promotes 8,200 local and international events with more than 2,100,000 tickets sold per year and continues to grow its current portfolio of 35 corporate partnerships.