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Feb 25 2020



The leading independent live entertainment company in the Nordics – All Things Live – strengthens its market position in Sweden and its presence within festivals in the Nordic region with the acquisition of Big Slap Festival in Malmö.

Big Slap Festival was established in 2013 and has become one of Sweden’s largest electronic dance music festivals with a daily capacity of around 15,000 attendees and a two-day programme scheduled for August 2020. The festival is held in the public park Tallriken in Malmö with a great share of visitors joining from the Copenhagen area and southern Sweden.

The founders of Big Slap Festival have collaborated with Swedish and Danish representatives of All Things Live for years and will join the partnership to run the Big Slap Festival and other live entertainment activities in southern Sweden following the transaction.

“We know the All Things Live team very well and share the ambition of bringing even more great artists and shows to the Nordics. We are excited to join forces with our colleagues in All Things Live as we aim to expand the footprint in southern Sweden by drawing on the partnership’s strong international reach, exceptional network among world class artists and its financial strength,” says Ali Eftekhari, one of the founders of Big Slap.

The acquisition reinforces All Things Live’s strong Nordic foundation and allows the partnership to pursue further growth through live entertainment activities in southern Sweden, which is among the country’s most densely populated regions. Big Slap Festival is a perfect fit with All Things Live’s Finnish WKND Festival and contributes to expanding the partnership’s presence within festivals.

“Big Slap Festival is an amazing addition to the All Things Live family, and our teams in Denmark and Sweden look forward to developing their existing relations and drive further growth in the combined business. The expansion will benefit artists, audiences, suppliers and our partners as we improve our ability to serve them and explore the opportunities across the Nordic markets,” says Kim Worsøe, CEO of All Things Live Group.

The parties have agreed not to disclose price or additional details of the transaction.

Additional information
Kim Worsøe, All Things Live Group
+45 33122000 /

Ali Eftekhari, Big Slap Festival
+46 709929995


About All Things Live
All Things Live was established in December 2018 following Waterland Private Equity’s acquisition of leading Nordic live entertainment companies in Denmark, Norway and Sweden. In 2019, the partnership entered the Finnish scene with the addition of WKND Festival and expanded in Norway with the acquisition of Stand Up Norge.

With the acquisition of Big Slap Festival in Sweden, All Things Live will have more than 100 employees and cover the full spectrum from Norwegian acts and comedy productions over Swedish musical productions, Danish stand-up events as well as Finnish and Swedish electronic music festivals to arena concerts with international artists such as Celine Dion, Green Day and Eminem.

All Things Live represents over 200 local artists on exclusive contracts, promotes more than 4,000 local and international events with more than 1 million tickets sold per year and has entered into a number of partnerships with large corporate clients.

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