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Jul 26 2022


Musickness joins the All Things Live partnership

Musickness joins the All Things Live partnership

All Things Live strengthens the group’s Belgian business and market position with the acquisition of management company Musickness.

Antwerp-based Musickness was founded in 1992 and has a team of 8 people representing 24 artists including Tamino, dEUS, Balthazar, Eefje De Visser and Tourist LeMC. The company is led by co-founder Christian Pierre and expanded into the Netherlands in 2020 with the opening of an office in Rotterdam.

“Our team is excited to be joining All Things Live and eager to contribute to the continued growth of the group based on our 30 years of experience in the music management industry. We will build an even stronger business in our existing markets and expand our reach as part of the partnership,” says Christian Pierre, co-founder of Musickness.

The acquisition of Musickness strengthens All Things Live’s management business and contributes to the continued internationalization of the group’s activities.

“We continue to expand the footprint of All Things Live and deepen our local presence and network with the acquisition of Musickness and the outstanding team and artists. We look forward to welcoming everyone to the All Things Live family and working together to grow the partnership together,” says Kim Worsøe, Executive Board Member – All Things Live Group   .


Additional Information

Christian Pierre, Musickness
+32 475 42 57 74 /

Kim Worsøe, All Things Live Group
+45 33 12 20 00 /


Musickness is headquartered in Antwerp with an office in Rotterdam. The company is led by co-founder Christian Pierre and draws on extensive experience from music management and deep relations across the industry.

All Things Live Group

All Things Live was established in December 2018 following Waterland Private Equity’s acquisition of leading Nordic live entertainment companies in Denmark, Norway and Sweden. The partnership has since expanded into Finland, Belgium and Italy.

All Things Live has more than 175 employees and covers the full spectrum from local Norwegian acts over Swedish musical productions and Danish stand-up events to stadium concerts with international artists such as The Rolling Stones, Rammstein, Green Day and Eminem.

All Things Live represents 400 local artists on exclusive contracts, promotes almost 7,000 local and international events with more than 2.3 million tickets sold per year and continues to grow its current portfolio of partnerships with large corporate clients.

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